Key responsibilities:

1. Research and Reporting:
- Conduct in-depth research to uncover industry trends, emerging technologies, and noteworthy campaigns.
- Write and publish articles, news stories, and features that provide insightful analysis and reporting on advertising and media-related topics.
- Stay up-to-date with the latest news and developments in the industry.

2. Interviews and Source Building:
- Develop and maintain relationships with industry experts, executives, and key stakeholders for interviews and information gathering.
- Conduct interviews to extract valuable insights and opinions from industry leaders.

3. Event Coverage:
- Attend industry conferences, trade shows, and events to provide live coverage and post-event analysis.
- Engage with industry professionals and report on event highlights and trends.

4. Multimedia Content:
- Create multimedia content such as videos, podcasts, and infographics to complement written articles.

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