Junior Lead Generation Executive Job

Key Responsibilities:

1. Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns.
2. Run performance-driven lead generation campaigns targeting both domestic and international patients.
3. Set up tracking mechanisms using Google Tag Manager, Pixel, and UTM parameters to monitor conversions.
4. Perform keyword research, audience segmentation, ad copy creation, and A/B testing.
5. Analyze performance metrics like CPC, CTR, CPA, ROAS, and optimize campaigns for better ROI.
6. Coordinate with design and content teams for creative assets and landing pages.
7. Create weekly/monthly reports and dashboards to track campaign effectiveness.
8. Monitor competitor activity and adapt strategies accordingly.

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