1. Coming up with innovative and creative ideas for product photoshoots for an exciting new pain-relief range (with and without models)
2. Setting up the lighting and camera equipment
3. Taking pictures and videos of products, people using the products, and interviews and then editing and color-correcting them for final publishing
4. Presenting the photos and videos to the stakeholders, taking feedback from them, and improvising on the pictures as per the feedback
5. Arranging necessary props locally as per the concept of the shoot
An independent brand strategy & integrated marketing communications firm headquartered in Mumbai, India. Over the past 10 years, we've worked with over 135 brands. Our creative strategies and solutions evolve from a trans-disciplinary approach to knowledge and are informed by insights from behavioral science, applied anthropology, socio-linguistics, philosophy, and design thinking, that reveal deeper human truths to solve complex brand challenges. We have successfully crafted unique visual identities, brand strategies, and print and packaging solutions, executed exciting brand collaborations, and run award-winning marketing campaigns. We enjoy working with purpose-driven companies, big and small, to direct strategic communications.
