1. Perform keyword research
2. Provide recommendations and execute strategies for content development
3. Communicate to team and management on project development, timelines, and results
4. Work closely with the content team and senior executives to support the campaigns
5. Track the metrics of ongoing campaigns
6. Analyze the results of past campaigns and find better strategies
7. Drive organic growth and conversion
8. Find areas for improving our current search engine rankings
9. Review & analyze/audit the website to find areas of improvement
10. Assist in the link-building campaigns with the marketing team
11. Continually keep an eye on the search engine rankings, compare with the competitors, and improve traffic for the major landing pages
Please read carefully:
1. SEO executive required (immediate joiner preferred)
2. Work from office job only {please do not apply if need to work from home}
3. The interview will be conducted in the office only - during day time {no online interview}
4. Any certification in digital marketing will be a plus
Professional competencies:
1. Passion for SEO and content marketing
2. Outstanding ability to think creatively, and identify and resolve problems
3. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
4. Ability to clearly and effectively articulate thoughts and points
5. High levels of integrity, autonomy, and self-motivation
6. Excellent analytical, organizational, project management, and time management skills
Must-have (please read carefully):
1. Strong communication skills
2. Able to perform SEO audits to understand the SEO campaigns
3. Effective English writing skills to create/write effective meta tags, alt tags, etc.
4. Hands-on experience in on-page SEO optimization
5. Hands-on experience in SEO paid/free tools
6. Hands-on with HTML, WordPress, Shopify, etc.
7. Quality knowledge of on-page and off-page optimization
8. Must have Knowledge of Google Analytics, Google Search Console, etc.
9. Keeps pace with the new SEO strategies and practices and implements them to drive high organic traffic
10. Working knowledge of analyzing the analytics of the campaigns
11. Ability to understand the data and modify the SEO campaigns accordingly
12. Ability to work on multiple projects
Skill(s) required
Digital MarketingGoogle AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
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