Key responsibilities:

1. Perform research on current benchmark trends and audience preferences
2. Design and implement social media strategy to align with business goals
3. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
4. Monitor SEO and web traffic metrics
5. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
6. Suggest and implement new features to develop brand awareness, like promotions and competitions
7. Stay up-to-date with current technologies and trends in social media, design tools, and applications
8. Initiate collaborations and ensure all the marketing campaigns run smoothly

Requirements and skills:

1. Proven work experience in the social media field
2. Hands-on experience in content management
3. Excellent copywriting skills
4. Ability to deliver creative content (text, image, and video)
5. Knowledge of online marketing channels
6. Excellent communication skills
7. Analytical and multitasking skills

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