At Orange Sugar, we're building a comfort-first, premium kids wear brand that provides comfortable, functional clothing in modern colours and prints that cater to every aspect of a child's lifestyle.
Job overview:
We are seeking a creative and strategic 'Social Media Manager' to join our team. This role will be responsible for managing our social media content, driving engagement, and working with influencers to create captivating content. The ideal candidate will have a passion for social media, a keen eye for detail, and the ability to translate our brand's voice into engaging online content.
Key Responsibilities:
1. Develop, implement, and manage our social media strategy across various platforms (Instagram, Facebook.).
2. Create, curate, and schedule engaging and high-quality content (images, videos, stories, and written posts) that aligns with our brand identity and appeals to our target audience of parents and caregivers.
3. Monitor and analyze social media metrics to measure the success of campaigns, adjust strategies as needed, and provide regular reports to management.
4. Identify and collaborate with influencers and brand ambassadors to create compelling content and drive brand awareness.
5. Coordinate with internal teams (marketing, design, product development) to ensure cohesive branding and messaging across all channels.
6. Plan and execute social media campaigns for product launches, promotions, and events.
7. Foster relationships with parenting communities and online groups to enhance brand visibility and engagement.
1. Candidates with minimum 1 years of experience.
Qualifications:
1. Proven experience as a Social Media Manager or similar role, preferably in the fashion or kids wear industry or with any D2C brands (1-2 years of experience)
2. Strong understanding of social media platforms, their respective audiences, and best practices.
3. Excellent written and verbal communication skills.
4. Creative mindset with the ability to produce visually appealing content.
5. Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
6. Experience working with influencers and creating influencer marketing strategies is a plus.
7. Basic graphic design skills and familiarity with design tools (Canva).
8. Basic photography and video editing skills
Annual CTC: ₹ 3,50,000 - 6,00,000 /year
Orange Sugar is a premium, comfortable & functional apparel brand in modern colours & prints for babies. All our products are made from pure and breathable cotton. We have everything from one-piece, T-shirt sets, bodysuit sets to bundle & gift sets.
