We re looking for a research analyst to help us build and launch great products that resonate with customers, target user personae, decision makers, end users and internal customers.
Key responsibilities:
1. Create the go-to-market strategy & positioning for key offerings
2. Work directly on key initiatives on go-to-market strategy, product launches, sales enablement, content, operations & pricing
3. Work extensively with product management, partner marketing, sales and finance to accelerate growth across our company
4. Drive and plan the go-to-market strategy for products, features and services across cross-functional teams
5. Define positioning and key messaging through a thorough understanding of the product, POS industry, audience and key competitors
6. Develop the sales enablement collateral and provide support at each stage of the sales funnel
7. Partner with growth and content teams to drive awareness and demand for the product
8. Conduct user, market and competitive research to better understand & evangelize market trends
9. Apply key learnings to the product roadmap and marketing strategy
10. Drive internal product education and create a useful customer-facing product to help content
11. Perform competitive analysis and gain a deep understanding of the market and the competitive landscape in order to support product development
12. Design optimal marketing campaigns based on market segmentation
13. Arrange the company s target market into groups of customers with similar traits and needs
14. Work effectively across the entire organization
15. Create high-quality, sales-facing and customer-facing content including presentations, web copy and datasheets as well as guide others to create content
Requirements:
1. Marketing strategy skills
2. Ability to understand customer needs, create customer value and highlight competitive differentiation
3. Outstanding listening skills
4. Ability to understand varying stakeholder perspectives including C-level executives, sales executives, and cross-functional partners
5. Strong executive presence
6. Clear, crisp verbal and written communication
7. Ability to execute cross-functional programs by collaboratively driving the implementation
8. Exceptional ability to drive key initiatives to successful outcomes in a fast-moving environment
9. Unwavering passion, commitment and persistence to the business, customers and innovation
10. Outstanding attention to detail
We are a boutique technology consulting firm, specialising in data engineering helping clients build the next-generation data platform and big data pipelines.
