1. Define and execute the digital marketing strategy
2. Establish, implement and measure the effectiveness of digital initiatives to drive awareness and adoption of Caapid Simplified (the digital initiatives include SEO, SMM, and SEM)
3. Establish and optimize a variety of digital partnerships to drive greater adoption and growth
4. Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns, analyzing data, solving problems, analyzing adoption, and making continuous improvements based on performance, trends, and insights)
5. Identify and establish best practices for digital marketing and advertising
6. Stay abreast of new tools, trends, and best practices in digital advertising
7. Test and evaluate their efficacy in improving the scale or effectiveness of marketing efforts
8. Deliver results with a strong bias for action in an ambiguous environment
Skill(s) required
Digital MarketingGoogle AdWordsGoogle AnalyticsSearch Engine Optimization (SEO)Social Media Marketing
We are an educational consulting start-up. We help aspiring international dentists applying to DDS (Doctor of Dental Surgery) and DMD (Doctor of Medicine in Dentistry or Doctor of Dental Medicine). We are a team of 10 widespread around the globe. The journey to DDS/DMD school (and specifically dentistry) is a long, long one. The typical time range from the first research to entering school takes between 1 and 4 years. There are multiple steps in the process, including 2 entrance exams (NBDE), one English test (TOEFL), one centralized application (CAAPID), one resume, one personal statement, work experience (in the US and home country), etc. A lot of information is sought during the process by this community, creating an opportunity that is currently underserved and dominated by a few players.
