Performance Marketing Executive Job

Key Responsibilities:

a. Meta (Facebook) Ads Management

1. Plan, execute, and optimize campaigns on Meta, ensuring maximum reach and user acquisition.
2. Allocate and manage a monthly ad spend of at least 5-10 lakhs on Facebook ads.
3. Utilize advanced targeting strategies to reach the target audience and achieve campaign objectives
4. Curate killer Ad concepts that can drive app installs and sales
5. Create ad assets by collaborating with the video and design team

b. Google Ads Management:

1. Oversee App Install campaigns across Google platforms, including YouTube, display ads, and search ads.
2. Manage a monthly ad spend of at least 3+ lakhs on Google ads
3. Stay updated on the latest trends and features within the Google advertising ecosystem.

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