Performance Marketing Job in Kolkata at ITC
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Performance Marketing



Start date
Starts Immediately
Competitive salary Competitive salary
3-5 years
3-5 years experience
Apply By
7 Oct' 23
Posted 3 weeks ago
About ITC
ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water, and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.
About the job
Key responsibilities:

1. Be a subject matter expert (SME) in providing advisories on all PPC platforms
2. Explore various platform opportunities globally for cooperation
3. Cascade KPIs and goals aligned to stakeholders' needs across the demand and supply spectrum
4. Establish the capability of providing actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations
5. Set up processes in compliance with the finance process (including end-of-campaign reconciliation) to drive operational excellence
6. Be an expert on media behavior and how the target audience interacts with social touchpoints (i.e. Google, Facebook) and any cross-channel delivery
7. Build strong relationships across internal stakeholders
8. Lead a team to plan & deliver campaigns across multiple Paid platforms
9. Core platforms: Google, Bing, Facebook, Instagram, Snapchat, Twitter and Bigo Ads required
10. Onboarding Additional platforms and creating a playbook such as Kwai, Sharechat, Twitter, LinkedIn, and Pinterest are highly recommended
11. Led and implement Social campaign activities of established local and global brands across multiple industries and geos
Skill(s) required
Data Analytics Effective Communication Lead Generation
Earn certifications in these skills
Who can apply

1. Candidates with minimum 3 years of experience.

2. 3-5 years of relevant PPC and retention experience or related media planning experience

3. Highly passionate and keeping abreast of digital marketing industry trends, best practices, and emerging technologies

4. Proven track record of building winning teams and client case studies

5. Problem solver through an analytical and creative thinking mindset to navigate solutions

6. Persuasive and effective communicator

7. Experience in working, influencing, and networking within a matrix environment and driving change

8. Proficient in data analytics and making value out of a large pool of data

9. Ability to seamlessly transition from high-level creative brainstorming to conducting and analyzing experiments and paying attention to details

10. Experience with Google, specifically lead generation and app install campaigns (not Meta or sales)


Annual CTC: Competitive salary

Number of openings
Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.

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