Performance Marketing Manager Job

Key responsibilities:

1. Strategy & Execution:
Plan, launch, and optimize performance marketing campaigns on Meta and Google Ads.
Drive paid traffic to the Inka website with a focus on ROAS, CAC, and conversions.

2. Creative Collaboration:
Work with in-house designers to ideate high-performing ad creatives, copy, and formats.
Own the performance feedback loop between creative and results.

3. Analytics & Optimization:
Analyze campaign data using Google Analytics, Meta Ads Manager, and internal dashboards.
Conduct regular reporting and actionable insights to improve campaign efficiency.

4. Budget Ownership:
Manage monthly budgets strategically to drive maximum ROI.

5. Innovation & Testing:
Stay updated on ad platform changes and algorithm updates.
Run frequent A/B tests for ad formats, creatives, audiences, and landing pages.

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