Performance Marketing Specialist Job

About the Role:
Tanseeq Investment Group is looking for a Performance Marketing Specialist who lives and breathes ROAS. Youll manage paid ad campaigns across Meta, Google, TikTok, and morescaling our eCommerce brands with a data-first, creative-friendly approach.

Key Responsibilities:
Plan, launch, and optimize paid campaigns across platforms
Collaborate on creative briefing and ad copy strategies
Monitor KPIs (CPA, ROAS, CTR) and optimize accordingly
Conduct audience segmentation, retargeting, and funnel strategy
Report weekly performance with insights and action plans

Requirements:
3+ years in paid media buying, especially for eCommerce
Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads
Deep understanding of attribution, conversion tracking, and pixels
Proficient in GA4, Google Tag Manager, and reporting dashboards
Strong analytical and creative problem-solving skills

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.