CynoHub is India's first B. Tech and engineering companion app. We are helping thousands of students study and score better in their engineering examinations. CynoHub is a product-based company, where you get to be a part of creating an ever-evolving product that focuses on enriching the quality of education of engineers through our mobile app to provide reliable education to 16 million engineering students.
You would have the opportunity to bring exciting ideas to life and also help engineering students learn engineering more practically and provide a "better than classroom" experience while doing so. At CynoHub no one works alone, our culture encourages every person to work closely with each other, regardless of domain. You will also be able to work closely with the founders to bring forward new concepts, and features and work towards solutions to further improve the product.
Activity on Internshala
Hiring since February 2020
47 opportunities posted
8 candidates hired
About the job
Job description
Experience: 2-4 yrs
Key responsibilities:
1. Develop and execute paid social media strategies to meet campaign objectives
2. Create, manage, and optimize paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and other relevant channels
3. Conduct in-depth audience research and segmentation to target the right audience for each campaign
4. Collaborate with the creative team to develop engaging ad copy, visuals, and landing pages that align with campaign goals
5. Set up and monitor campaign performance metrics, including impressions, clicks, conversions, and ROI, using analytics tools
6. Stay up-to-date with the latest trends and best practices in paid social media advertising to drive innovation and competitive advantage
Qualifications:
1. Bachelor's degree in marketing, advertising, or a related field
2. Proven work experience as a Paid Social Specialist or similar role
3. In-depth knowledge of social media platforms, advertising formats, targeting options, and best practices
4. Experience with Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, and other social media advertising platforms
5. Proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant reporting platforms
6. Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner
