PPC (SEO Manager) Job

Key responsibilities:

1. Manage, review, and perform daily account responsibilities associated with Facebook, Instagram, Google ads, and other search engine and social media platforms for a variety of clients
2. Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics
3. Manage the creation of large keyword lists
4. Provide creative copy suggestions and graphical ad templates.
5. Manage display network placement lists on Google ads and through other contextual advertising platforms
6. Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
7. Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in creating paid search marketing initiatives
8. Provide oversight, manage, and generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives
9. Keep pace with search engine and PPC industry trends and developments

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