"I would suggest they should have solid scripting knowledge to pick handlebars real quick even if they have not worked specifically on it. Say Ampscript, RPL or other such ESP scripting they should have done complex solutioning and sound scripting/programming knowledge"
Responsibilities:
Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts
Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc)
Oversee development, testing and deployment of platform work completed by developers
Provide support to development teams working on platform integrations
Create Architecture and Technical specifications documents
Serve as day-to-day technical platform SME to internal and client teams
Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / roadmapping engagements, as needed
Provide support to internal execution services team for ongoing platform and schema optimizations, as needed
Direct technical implementation of features, as needed, as a minor percentage of overall responsibility
Preferred qualifications:
Bachelors degree in Computer Science, a related business or technology field, or equivalent work experience required
Minimum of 2 years working with Adobe Journey Optimizer and/or Journey Orchestration, with a minimum of 1 year in Journey Optimizer, with demonstrated experience leading 3+ platform implementation projects
Familiarity with setup/application of common AJOtasks: Channel Surfaces, Data Sources, Events, Actions, Audience Definition, Decision Management, etc.
Familiarity with non-native activation, i.e., journey orchestration in AJO with customer interaction via external system
Adobe Journey Optimizer certification preferred
Experienced data modeler
Proficiency with JSON and XML
Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
Excellent oral and written communication skills
Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)
