1. Write and edit blog posts, ebooks, and other types of content for our own website, as well as for clients
2. Work on editing which includes backing up claims, adding images, making content actionable, and adding examples, internal links, and external links
3. Generate leads by converting visitors through calls-to-action, landing pages, and lead magnet offers
4. Collaborate across functions and silos on an effective content marketing strategy and editorial calendar to meet marketing objectives at the lowest possible cost
5. Conduct keyword research and use SEO best practices to optimize content and increase traffic to the company website
6. Follow a strict, pre-defined process and instructions provided to you via content brief and our writing style guide
7. Publish content live on the web complete with links, images, alt texts, proper formatting, SEO, and so on
8. Work as a regular contributor to other well-known blogs and magazines in our industry (guest posts, contributed columns, etc.)
