1. Ideate with the team to conceptualize ideas for campaigns and pitches
2. Conceptualize ad films and write scripts for them
3. Help the team create content strategies for social media
4. Craft copy for daily social media posts (static content, reels, tweets, etc.) on various platforms
5. Ideate with the team to conceptualize new ideas for social media, both one-off and long-term content buckets
6. Keep an eye on real-time trends and leverage them for moment marketing
7. Take the initiative to think up new campaigns or ideas that will add value to the brand
8. Understand and analyze different social media platforms and their changes to craft content that suits each platform
9. Create content promptly and, sometimes, in real-time
10. Proofread content meticulously
Requirements:
1. 1-2 years of experience
2. Exceptional command of English and Hindi
3. Must not be tied to another agency/job or consider this job as a part-time/freelance gig
4. Knowledge of social media, the ad industry, and cinema and their nuances
5. Meticulous with copywriting and copy-checking
6. Strong time management skills and quick thinking
7. Ability to work with a team and adapt according to the task at hand
8. Ability to collaborate with the design and editing team and revise the copy to fit the design/video
9. Eagerness to learn and improve writing knowledge
The Big Dumb Project is really not an agency. It's an idea. A disruptive advertising concept. A few lines of ink on a butter chicken-stained tissue evolved into an advertising movement. A movement that's hellbent on restoring Indian advertising to its past glory. You know what we're talking about. Ads that you'll remember 20 years down the line. Ideas that will make you think, laugh, and then spend ridiculous amounts of money on a product. Campaigns are so good that you'll be tempted to share them on your family WhatsApp group.
And how are we doing this? Bit by bit. 1 insight at a time. 1 disruptive idea at a time. 1 groundbreaking campaign at a time. 10 teas at a time. There is a billboard here, a direct marketing campaign, and a few splendid ads everywhere. Slowly but surely, we'll get there. Now, are you willing to join us? Because we might be called The Big Dumb Project, but brands call our work intelligent and inventive. (Also The Big Smart Project sounds awful.)
