1. Assist in the formulation of strategies to build a lasting digital connection with consumers
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
3. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
4. Work on being actively involved in SEO efforts (keyword, image optimization, etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update website
7. Collaborate with designers to improve user experience
8. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
9. Acquire insight into online marketing trends and keep strategies up-to-date
10. Maintain partnerships with media agencies and vendors
Requirements and skills
1. Proven experience as a digital marketing executive or similar role (3-5 years)
2. Excellent understanding of digital marketing concepts and best practices
3. Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
4. Working knowledge of ad serving tools (e.g., DART, Atlas)
5. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
6. Skills and experience in creative content writing
7. Analytical mindset and critical thinking
8. Excellent communication and interpersonal skills
Veracity is a team of senior living experts that provides all facets of senior living operations. This expertise includes extensive experience in assisted living, memory care, and independent living. Through third-party management contracts, Veracity provides expert management services for operational start-ups, turn-around operations, and ongoing operations.
Veracity works closely with facilities to optimize operations through developing partnerships that align interests. When contracting with Veracity, you are partnering with an experienced provider that is not only trustworthy but who cares and follows through. Their experience provides a proven track record of operating on demand and stress while focusing on customer satisfaction.