Digital Marketing Manager Job (Remote)

Key responsibilities:

1. Plan, create, and manage Google Ads and Meta Ads campaigns
2. Conduct regular optimization to reduce CPL and maximize conversions
3. Analyze ad performance, prepare reports, and suggest actionable insights
4. Write ad copies, suggest creatives, and test multiple ad variations
5. Handle conversion tracking setups using Google Tag Manager, Facebook Pixel, and Conversion API
6. Communicate with clients regularly regarding lead generation performance and feedback
7. Monitor competitor ad strategies and adjust accordingly
8. Coordinate with internal teams for creative assets and landing page improvements
9. Ensure proper budget utilization while maintaining profitability
10. Suggest funnel improvements, targeting refinements, and audience strategies

Requirements:

1. 2+ years of experience in managing and optimizing Google Ads & Meta Ads campaigns
2. Proficiency in Google Ads Manager, Meta Business Suite, Google Analytics, and Google Tag Manager
3. Strong knowledge of lead generation, remarketing, and conversion optimization
4. Ability to manage multiple client accounts and handle ad budgets effectively
5. Excellent written and verbal communication skills
6. Strong analytical skills and a result-oriented mindset
7. Familiarity with CRM tools and lead filtration processes (preferred)

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