1. Develop, implement, and manage social media strategies and campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility and engagement
2. Create and curate compelling content, including text, images, and videos, tailored to each social media platform and target audience
3. Monitor and analyze social media metrics, identify trends, and optimize strategies accordingly
4. Engage with customers and respond to comments, messages, and inquiries in a timely and professional manner
5. Conduct keyword research and analysis to identify target keywords and phrases that drive organic traffic and improve search engine rankings
6. Develop and implement on-page and off-page SEO strategies, including optimizing website content, meta tags, URLs, and internal linking structure
7. Monitor website performance using analytics tools, track keyword rankings, and generate regular SEO reports
8. Stay updated with industry trends and algorithm changes to adapt SEO strategies and techniques accordingly
9. Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals
10. Plan and execute digital advertising campaigns, including Google Ads, display advertising, and remarketing, to drive website traffic and conversions
11. Monitor campaign performance, analyze key metrics, and optimize strategies based on insights and data-driven decision-making
12. Stay abreast of emerging digital marketing trends, tools, and best practices to recommend innovative strategies for continuous improvement
13. Utilize web analytics tools (e.g., Google Analytics) to track website performance, traffic sources, user behavior, and conversion rates
14. Generate regular reports on key performance indicators (KPIs) such as social media engagement, website traffic, conversions, and ROI
15. Analyze data to identify areas of improvement, provide actionable recommendations, and present insights to stakeholders
Digital Marketing Lab is an Australian-based digital marketing creative agency that delivers a full set of integrated digital marketing services for start-ups and businesses worldwide. We have taken inspiration from the word 'lab', where experiments, research, and analysis are conducted for scientific advancement. While at Digital Marketing Lab, we do the same for digital marketing advancement.
Our lab was established in 2015, and we have been experimenting, researching, marketing, designing, and developing in the digital sector ever since. Our scientists (marketers) are driven by insights, powered by Hearst, and obsessed with helping various SMEs grow. We aim to digitally transform the business into being the best through our integrated digital marketing team in this digital age. Our affordable price makes it feasible for all types of businesses.