1. Develop and implement on-page and off-page SEO strategies for client websites
2. Conduct comprehensive keyword research and competitor analysis
3. Optimize website content, meta tags, internal linking, and headings for search engines
4. Improve website technical aspects including speed optimization, mobile responsiveness, structured data, and crawlability
5. Build high-quality backlinks using ethical link-building techniques
6. Manage and improve SEO presence on Instagram, Facebook, YouTube, LinkedIn, etc. (Social Media SEO)
7. Regularly audit websites and fix SEO errors and broken links
8. Monitor SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and prepare weekly reports
9. Implement local SEO strategies including GMB optimization
10. Work closely with content writers, designers, and developers to ensure SEO compliance
11. Stay updated with Google algorithm updates and latest SEO trends to adjust strategies
12. Assist in planning and executing Google Ads if needed
Skills Required:
1. Strong knowledge of SEO (On-page, Off-page, Technical)
2. Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, Ubersuggest, etc.
3. Basic knowledge of HTML, CSS, and website structures
4. Experience in Instagram SEO, hashtag strategies, bio optimization, and post optimization
5. Strong analytical skills and problem-solving abilities
6. Proficiency in MS Excel, Google Sheets for report management
7. Excellent written and verbal communication skills
8. Basic understanding of PPC & Google Ads is a plus
House of Marktech is a consulting firm that blends marketing and technology to deliver innovative solutions for businesses. Founded by Sidharth Ganguly, the company specializes in helping brands enhance their digital presence, optimize marketing strategies, and integrate technology-driven solutions for growth. With expertise in areas like branding, digital marketing, automation, and business strategy, House of Marktech offers tailored consulting services to startups, SMEs, and established enterprises. The company takes a data-driven approach to problem-solving, ensuring that clients achieve measurable results.
