Junior Social Media Marketing Associate Job (Remote)

Key responsibilities:

1. Develop, plan, and execute content calendars for LinkedIn, Instagram, and other relevant platforms like X, Facebook, and Threads
2. Create engaging, on-brand visual and written content including posts, stories, reels, and carousels
3. Optimize profile bios, highlights, hashtags, and post timing for maximum visibility
4. Schedule and publish content consistently using tools like Buffer, Later, or Hootsuite
5. Monitor DMs, comments, and mentions and engage with the audience professionally and promptly
6. Track and analyze social media KPIs such as reach, engagement rate, follower growth, and click-through rates
7. Prepare monthly reports and provide insights to improve strategy
8. Run A/B tests on content formats, hashtags, and post timings to boost engagement
9. Coordinate with the content team to create SEO-friendly captions, blog snippets, and hashtags
10. Perform keyword research and apply best SEO practices to social post descriptions and landing pages
11. Monitor backlink opportunities and support off-page SEO through PR, guest blogs, and influencer mentions
12. Plan and execute paid ad campaigns, especially on Instagram and LinkedIn
13. Set target audiences, manage ad budgets, and optimize campaign performance
14. Track ROI and cost-per-lead metrics for each campaign
15. Ensure brand consistency across all social media touchpoints
16. Identify and engage with potential brand partners, influencers, and relevant communities
17. Launch interactive campaigns like polls, Q\&As, giveaways, and user-generated content to grow following
18. Work closely with the design team to get creatives aligned with strategy
19. Use tools like Canva, CapCut, ChatGPT, Meta Business Suite, Google Analytics, and SEMrush
20. Stay updated on trends, algorithm changes, and platform updates
21. Research competitor activities and industry trends
22. Pitch new ideas for content series, video formats, or influencer collaborations
23. Align all efforts with overall marketing objectives and brand goals

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