We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior customer engagement and intimacy, the website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and -soft selling- the product by providing support to current and prospective customers.
Key responsibilities:
1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
2. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
3. Set up and optimize company pages within each platform to increase the visibility of the company's social content
4. Moderate all user-generated content in line with the moderation policy for each community
5. Create editorial calendars and syndication schedules
6. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
7. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
My educational background includes an MA in clinical psychology. I have a bachelor's degree where I studied industrial psychology from St. Andrews College, and a graduate certificate in child counseling, and guidance from SNDT Women's College. I have worked as a school counselor and have taken up various internship programs at Lokmanya Tilak Hospital, Thane Mental Hospital, and Pune Rehabilitation Center.
My great passion is bringing healing to people who have been through traumatic/stressful experiences. I help my clients, who include children, adults, and families, to find healthy perceptions of themselves. I believe that no single approach is the right one for every individual, and so I have been trained in a range of modalities including psychometric testing, relational gestalt therapy, somatic experiencing, gestalt play therapy, CBT, REBT, psychotherapy and psychoanalysis, aversion and desensitization techniques and approaches as a form of treatment.