Marketing Demand Generation Specialist Job (Remote)

Key requirements:

1. Develop and execute marketing strategies that align with the company's goals, focusing on product promotion, branding, and campaigning.
2. Use tools like Gartner and other analytical agencies to measure campaign effectiveness and market penetration, adjusting strategies based on data-driven insights.
3. Conduct thorough competitor analyses to inform our marketing strategies and product positioning, identifying gaps in the market and adjusting our approach accordingly.
4. Guide ContextQA toward winning industry awards and achieving recognition, enhancing our brand's reputation and social impact.
5. Tailor marketing efforts to fit different customer personas using appropriate channels, ensuring optimal engagement and conversion rates.

Requirements:

1. Proven experience in marketing within tech startups, preferably in SaaS or B2B environments.
2. Strong background in demand generation, digital marketing, and lead nurturing.
3. Expertise in handling marketing analytics tools and platforms.
4. Excellent communication skills, with a knack for persuasive copywriting and clear reporting.
5. Strategic thinker with a passion for innovation in marketing.
6. Bachelor's degree in Marketing or a related field.

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