1. Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
2. Conduct keyword research, on-page and off-page SEO optimization, and competitor analysis to identify opportunities for growth.
3. Perform technical SEO audits and collaborate with web developers to improve site structure, site speed, and mobile responsiveness.
4. Monitor and analyse key SEO metrics (traffic, rankings, CTR, etc.) using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) and create detailed reports for stakeholders.
5. Lead digital marketing campaigns, including Google Ads, social media, content marketing, and email marketing, to support SEO and overall business goals.
6. Oversee content creation and optimization, ensuring that content is SEO-friendly and aligned with the target audience's needs.
7. Stay updated on SEO trends, algorithm changes, and best practices to ensure strategies are always aligned with search engine requirements.
8. Work closely with cross-functional teams, including content, design, and product teams, to ensure consistent branding and messaging across all channels.
9. Manage budgets and allocate resources effectively for digital marketing initiatives.
10. Analyse customer behaviour, conduct market research, and implement strategies to drive conversions and maximize ROI.
11. Train and mentor junior SEO team members, providing guidance and sharing knowledge to improve team performance.
We are a travel management start-up focusing on customized itinerary planning and destination management for B2B travel agents and corporations. We focus on transfer, FIT, GIT, and MICE domains.
