Blackcoffer is an enterprise software and analytics consulting firm based in India and the European Union (Malta). It is a data-driven, technology, and decision science firm focused exclusively on big data and analytics, data-driven dashboards, applications development, information management, and consulting of any kind, from any source, on a massive scale. We are a young and global consulting shop helping enterprises and entrepreneurs to solve big data and analytics, data-driven dashboards, applications development, and information management problems to minimize risk, explore opportunities for future growth, and increase profits more effectively. We provide intelligence, accelerate innovation and implement technology with extraordinary breadth and depth of global insights into big data, data-driven dashboards, application development, and information management for organizations through combining unique, specialist services, and high-level human expertise.
Activity on Internshala
Hiring since October 2016
2068 opportunities posted
245 candidates hired
About the job
Key responsibilities:
1. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
2. Deploy successful marketing campaigns and own their implementation from ideation to execution
3. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
4. Produce valuable and engaging content for our website and blog that attracts and converts our target groups
5. Build strategic relationships and partner with key industry players, agencies, and vendors
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
7. Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
8. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
9. Analyze consumer behavior and adjust email and advertising campaigns accordingly
Required:
1. Demonstrable experience in marketing
2. Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
3. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Skill(s) required
Content MarketingDigital MarketingEmail MarketingEnglish Proficiency (Spoken)Sales and MarketingSocial Media Marketing
