Key responsibilities:

1. Build, plan and implement the overall digital marketing strategy for lead generation (in B2B space)
2. Collaborate with content, product marketing, and growth teams to deliver cross-functional projects
3. Stay up to date with the latest technology and best practices
4. Work on crafting, planning & deploying partner marketing plans for new partnerships, aligned with internal teams
5. Manage and oversee different digital marketing channels
6. Measure ROI, prepare and manage digital marketing budget
7. Help the team oversee all the company's social media accounts
8. Publish and manage online content
9. Track SEO and Google Analytics data and simplify complex analysis into easy-to-understand digestible for internal and external partners
10. Develop creative strategies to drive brand awareness using paid and organic channels
11. Design and manage webinars and online events to drive awareness and product demand
12. Drive an effective organic SEO/SEM program, maximizing domain and page authority to rank high in search activity including backlinking activities
13. Plan and run multivariate experiments and advanced optimization and conversion tests to ensure that all activities are maximizing ROI
14. Work on becoming a thought leader in your domain and be a brand advocate

Skills & Requirements:

1. Results-driven with a collaborative team player attitude
2. In-depth knowledge of different digital marketing channels
3. Good knowledge and experience with online marketing tools and best practices
4. Sense of ownership and pride in performance and its impact on the company's success
5. Critical thinker with problem-solving skills
6. Strong personal integrity and an affinity with technology
7. Hands-on experience with SEO, and analytics tracking on Twitter, YouTube, Instagram, and Linkedin

2