1. Plan, manage and execute marketing routines, such as webinars, PR, events, etc. and also timely create blogs, white papers, infographics, guides, reports, videos, podcasts, slide share presentations, and more
2. Ensure content is leveraged through campaigns and channels
3. Work closely with the rest of the content team, broader marketing team, vendors, and internal product teams to conceptualize, develop and promote effective marketing content
4. Manage the company's digital presence and that of the key people - marketplaces, social media, profiles, etc.
5. Edit structure, purpose, content, voice, and grammar
6. Help to develop and report on content metrics and track content performance
7. Work closely with cross-functional teams to build and execute a go-to-market strategy for the segment and global content
8. Work on being the expert on your buyers, how they buy, and their buying criteria & work on being the expert on your competition and how to crush them
9. Handle growth in relevant inbound leads from the various marketing channels
10. Handle growth in the engagement quantity and quality of active communities and conversations around our product and solutions
11. Handle growth in popularity and inbound connections/links to our company/site/social media platform
Note: This position will report to the CMO directly. You will be the final editorial gatekeeper for content created by team members.
Passion for inbound and content marketing, an eye for detail, a newsroom mindset, and excellent writing skills
A knack for measurement (20% of the time will be spent analyzing the results of content initiatives)
Salary
Duration: 2 months
Salary during probation: ₹20,000 /month
After probation:
Annual CTC: ₹ 3,50,000 /year
Annual CTC breakup:
1. Fixed component: 80%
2. Other incentives: 20%
Perks
5 days a week
Additional information
This role is the engine of our brand building and lead generation marketing strategy, where you would need to manage the creation and promotion of content assets designed to attract, engage and convert our core Mithi target audiences - CIOs, IT directors, and IT admins.
Mithi distinguishes itself in providing secure and dependable email, collaboration, and archiving solutions, that help substantially lower operational costs & boost productivity. Mithi defines its purpose as one of making technology more useful, reliable, and affordable for our customers.
Mithi's innovative solution-shave has been adopted by organizations of all sizes and spread across many enterprise segments, such as healthcare, financial services, education, government organizations, agro-industries, IT/ITES, retail, and many more.
