As an APM, you'll work across the entire product lifecycle from user research and feature definition to development, launch, and performance tracking. You'll collaborate with engineering, design, marketing, and growth teams to ship impactful solutions at scale.
Key responsibilities:
1. Product discovery & user research:
a. Conduct market and competitor research to uncover new opportunities.
b. Lead user interviews, surveys, and usability tests to capture pain points.
c. Translate findings into product requirements and feature ideas.
2. Product development & execution:
a. Work with design and engineering to define user stories, feature specs, and acceptance criteria.
b. Support in wireframing and prototyping using Figma.
c. Collaborate closely in agile sprints, feature QA, and post-release reviews.
3. Analytics & optimization:
a. Track KPIs and user behavior via analytics tools (Google Analytics, Firebase, Mixpanel, etc.).
b. Identify drop-off points or friction in the user journey and recommend fixes.
c. Monitor cohort performance and success metrics across product updates.
3. Engagement & retention:
a. Help design features and flows to boost user stickiness and daily active usage.
b. Work on gamification strategies, streaks, notifications, and rewards.
c. Assist in improving onboarding, practice modules, and user feedback loops.
4. Documentation & roadmapping:
a. Maintain product documentation, update logs, sprint boards, and feature trackers.
b. Align stakeholders by preparing briefs, pitch decks, and quarterly plans.
5. Investor & strategic operations:
a. Assist in preparing grant/investment applications, incubator reports, and business decks.
b. Coordinate with external partners, mentors, and advisory networks.
5. LinkedIn, content & community support:
a. Help manage our LinkedIn presence with engaging posts and company updates.
b. Curate and track content performance for outreach and brand storytelling.
c. Collaborate with community managers to gather qualitative feedback.
6. UX/UI & Design Contribution
a. Contribute to visual asset creation or review social creatives, product visuals, etc.
b. Support design improvement discussions to enhance UX and conversion rates.
Cross-Functional Support
c. Liaise with support teams to address feature gaps and issues.
d. Collaborate with marketing for growth experiments and performance feedback.
EnglishBhashi is an innovative language learning app designed to enhance spoken English skills for learners of all levels. With its user-friendly interface and comprehensive curriculum, EnglishBhashi offers a dynamic platform for individuals to improve their English fluency engagingly and interactively.
