1. Develop and implement effective SEO strategies to improve organic search rankings, visibility, and website traffic
2. Conduct thorough keyword research to identify relevant target keywords and optimize website content accordingly
3. Perform on-page optimization tasks, including optimizing meta tags, headings, URLs, and content structure to enhance search engine crawlability and user experience
4. Conduct technical SEO audits to identify and resolve website issues that may impact search engine rankings
5. Create and optimize engaging and keyword-rich content, including web pages, blog posts, and articles, that aligns with SEO best practices
6. Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports and recommendations for improvement
7. Stay up to date with industry trends, algorithm updates, and best practices in SEO to continuously improve the effectiveness of SEO campaigns
8. Collaborate with cross-functional teams to ensure SEO best practices are implemented throughout the website
9. Conduct competitor analysis to identify opportunities and develop strategies to outrank competitors in search engine results
10. Stay informed about the latest developments in SEO, implementing relevant changes to maintain and improve search rankings
Required:
1. Bachelor's degree in marketing, business, or a related field
2. Proven work experience as an SEO Executive or similar role, with a track record of driving organic traffic and improving search rankings
3. In-depth knowledge of SEO tools and techniques, including keyword research, on-page optimization, technical SEO, and link-building strategies
4. Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools
5. Strong analytical skills to analyze website performance data and make data-driven decisions
6. Familiarity with HTML, CSS, and website development principles to effectively communicate with developers and implement SEO recommendations
7. Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders
8. A detail-oriented mindset with strong organizational and time management skills
9. Proactive and self-motivated, with the ability to work independently as well as part of a team
10. Knowledge of local SEO and optimizing websites for specific regions or languages is a plus
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