1. Create comprehensive keyword lists and map keywords to ad groups and landing pages
2. Setup initial campaign bidding, publishers, and directory categories
3. Ensure ads, keywords, and landing pages are in alignment with the focus of the campaign
4. Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
5. Analyze and adjust keywords and ad groups for running campaigns to optimize campaign performance
6. Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click, and cost per lead
7. Meet the daily targets for campaign reviews and turnaround times for issues highlighted
8. Build rapport and develop relationships with campaign support teams globally
Skill(s) required
Digital MarketingGoogle AnalyticsSearch Engine Marketing (SEM)
ReachLocal helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal's mission is to provide more customers to local businesses around the world. The company's operations are located in the United States, Canada, Australia, New Zealand, and India.
The company offers online marketing products and solutions in three categories: digital advertising (including Reach search, Reach retargeting, Reach display, Reach display in-app, and Reach social ads), lead conversion software (Reach Edge and Kickserv), and web presence (including Reach SEO, Reach cast, Reach site, and Total Live Chat). The company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.
