Key responsibilities:

1. Work on strategy development: create and execute social media strategies aligned with the company's overall marketing objectives; identify target audience demographics, platforms, and content strategies to reach and engage them effectively
2. Work on content creation and curation: develop engaging and relevant content for social media platforms, including text, images, videos, and other media formats; curate user-generated content and industry-related content to maintain an active online presence
3. Work on community management: monitor and engage with followers, fans, and customers across social media platforms; respond to comments, messages, and inquiries in a timely and professional manner; build and nurture online communities around the brand
4. Work on social media advertising: plan and execute paid advertising campaigns on social media platforms; create compelling ad copy, target specific audiences, and monitor campaign performance to optimize results

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