1. Create comprehensive keyword lists and ad groups for PPC campaigns & set up initial bids
2. Design and implement social media strategy to align with business goals
3. Set specific objectives and report on ROI
4. Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like HR, operations, and finance to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
8. Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures, and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up to date with current technologies and trends in social media
ReachLocal helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal's mission is to provide more customers to local businesses around the world. The company's operations are located in the United States, Canada, Australia, New Zealand, and India.
The company offers online marketing products and solutions in three categories: digital advertising (including Reach search, Reach retargeting, Reach display, Reach display in-app, and Reach social ads), lead conversion software (Reach Edge and Kickserv), and web presence (including Reach SEO, Reach cast, Reach site, and Total Live Chat). The company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.
