Key responsibilities:

1. Research: Conducting market research to identify potential target audiences or industries for media products or services
2. Outreach: Initiating contact with potential leads through various channels, including email, social media, and cold calling
3. Relationship Building: Building and maintaining relationships with leads by providing information, answering inquiries, and nurturing them through the sales funnel
4. Data Management: Managing and updating lead databases or CRM systems to track lead interactions and progress
5. Collaboration: Collaborating with marketing and sales teams to develop lead generation strategies and campaigns
6. Reporting: Analyzing lead generation efforts and providing regular reports on the effectiveness of various lead generation channels

Qualification: Qualifying leads based on specific criteria to ensure they meet the company's target audience.

Follow-up: Following up with leads to schedule appointments or meetings with the sales team for potential conversion.

Industry Knowledge: Staying up-to-date with industry trends and competitors to tailor lead generation strategies accordingly.

Goal Achievement: Meeting or exceeding lead generation targets and contributing to the overall growth of the business.

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