Key responsibilities:

1. Develop and execute a comprehensive social media strategy that aligns with our brand goals, target audience, and industry trends
2. Identify key platforms and tactics to maximize reach and engagement
3. Create and curate engaging and visually appealing social media content, including images, videos, infographics, and written posts
4. Ensure content is consistent with brand voice and values
5. Monitor and engage with our social media community, responding to comments, messages, and inquiries promptly and professionally
6. Foster positive relationships and encourage user-generated content and brand advocacy
7. Increase brand awareness and expand our social media following by implementing effective organic and paid social media campaigns
8. Leverage analytics and insights to optimize campaign performance
9. Identify and collaborate with relevant influencers and brand ambassadors to amplify our brand message and reach
10. Nurture relationships and track the success of influencer partnerships
11. Stay up to date with social media trends, industry developments, and emerging platforms
12. Conduct social listening to gain insights into customer preferences, needs, and sentiments
13. Analyze social media metrics and key performance indicators to measure the effectiveness of campaigns and content
14. Generate regular reports to inform decision-making and identify areas for improvement
15. Collaborate closely with marketing, design, and product teams to align social media efforts with overall brand and marketing strategies

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