Job Description:
We are looking for a dynamic and creative Social Media Marketing Executive to join our team. As a Social Media Marketing Executive, you will be responsible for developing and executing social media marketing strategies to enhance our brand presence and engage our target audience across various platforms.
Roles & Responsibilities:
- Develop and implement comprehensive social media marketing strategies to increase brand awareness, drive engagement, and generate leads.
- Create engaging and relevant content for social media channels, including Facebook, Instagram, Twitter & LinkedIn that resonates with our target audience.
- Manage and maintain social media profiles, including scheduling posts, monitoring comments and messages, and responding to inquiries in a timely manner.
- Monitor social media trends, analyze performance metrics, and provide insights and recommendations for continuous improvement.
- Collaborate with the marketing team to align social media activities with overall marketing objectives and campaigns.
- Build and nurture relationships with influencers, partners, and brand advocates to amplify our social media presence and reach.
- Stay updated on emerging social media platforms, tools, and trends, and explore opportunities to incorporate them into our marketing strategy.
- Track and report on key performance indicators (KPIs) to measure the effectiveness of social media campaigns and initiatives.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 1 year of work experience in social media marketing or digital marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage with audiences effectively.
- Creative thinker with a passion for staying updated on industry trends and experimenting with new ideas.
- Analytical mindset with the ability to interpret data, track performance metrics, and optimize campaigns for better results.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- Experience with social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics) is a plus.
Skill(s) required
Content MarketingCopywritingCreative WritingDigital MarketingEmail MarketingEnglish Proficiency (Written)Instagram MarketingSocial Media Marketing
MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.
