1. Set up and manage Google Tag Manager accounts and containers
2. Implement and maintain tracking tags for website analytics, conversion tracking, and remarketing
3. Work closely with the marketing and web development teams to ensure tags are correctly implemented
4. Assist in conducting keyword research and competitor analysis to inform campaign strategy
5. Collaborate with the team to craft compelling ad copy tailored for different platforms
6. Support the setup and management of PPC campaigns on Google Ads, Bing Ads, and social media advertising channels
7. Monitor campaign performance metrics and proactively identify areas for optimization
8. Prepare reports and present findings to the marketing team, offering insights and recommendations for improvement
9. Assist in on-page optimization tasks, such as creating title tags and meta descriptions to improve search engine visibility
10. Monitor and analyze website traffic and user behavior using Google Analytics
11. Prepare weekly and monthly reports on digital marketing performance, including social media metrics, website traffic, and conversion rates
12. Provide insights and recommendations based on data analysis to optimize marketing strategies and campaigns
13. Plan and produce compelling social media content, including posts, reels, and videos, to engage audiences
14. Link All relevant applicable products (e.g. BigQuery, DV360, Search console, Optimize, etc.)
At Upperthrust we are addicted to growth and keeping abreast with the transcending trends of technology. We are a software development company having 7 years of establishment in the IT industry. The services we render are application development, custom software development, mobile application development, information security, iOS development, Android development, cloud management, SaaS development, and cloud application development.