Be The Face of Nykaa 2026
Nykaa
📌About the Event
Be The Face of Nykaa 2026 is a creator-focused campaign by Nykaa that gives beauty enthusiasts across India an opportunity to become one of the brand’s Faces. Participants are required to create a Get Ready With Me (GRWM) video explaining why they should be the Face of Nykaa. Up to three winners will get opportunities to feature in Nykaa campaigns, access beauty experiences and contribute to the brand’s content and marketing activities.
ℹ️ Event Details
- Mode of Conduct: Online
- Participants must first complete the registration form on Nykaa’s official campaign page.
- After registration, Nykaa will share instructions for submitting the GRWM video.
- Participants need to create a GRWM (Get Ready With Me) video explaining why they should be the Face of Nykaa.
- The video must be posted on Instagram with the hashtag #FaceOfNykaa.
- The participant’s social media profile must be public so that Nykaa can review the entry.
- Up to 3 winners will be selected.
📅 Important Dates
- Contest Start Date: 25 June 2026
- Last Date to Submit Entries: 15 October 2026
- Winner Announcement: Latest by October 2026
- Award/Campaign Fulfilment: October 2026 to September
🎯 Eligibility & Rules
- Eligibilty:
- Open to individuals aged 18 years or above.
- Participants must be residents of India.
- Participants must complete the official registration process and accept Nykaa’s Terms & Conditions.
- Winners may be required to provide PAN, KYC, age proof and address proof.
- Registration does not guarantee selection.
- Create an original GRWM video explaining why you should be the Face of Nykaa.
- Post the video on Instagram with #FaceOfNykaa.
- Use only copyright-free music.
- The video must be originally created by the participant.
- Only the participant should appear in the submitted video.
🏆 Benefits for the Participants
- Top Winner
- Opportunity to be considered for a two-month, in-person paid internship with Nykaa’s Content Marketing team at its Mumbai office, subject to eligibility, onboarding, business requirements and a separate internship agreement.
- Opportunity to feature in one video with Sharwari Wagh and one video with Deepika Padukone.
- Travel and accommodation for these specific shoots will be the winner’s responsibility.
- Top 3 Winners
- Opportunity to be cast as a Face of Nykaa in a campaign with creators.
- Campaign exposure across Nykaa’s social media channels, app, stores, print and outdoor hoardings.
- All-expenses-paid campaign opportunity covering travel, accommodation and styling.
- Nykaa products worth up to ₹1,00,000 through a Nykaa gift card.
- Beauty expert experiences including:
- Dermatologist consultation worth up to ₹10,000
- Makeup artist session worth up to ₹25,000
- Hair-styling appointment worth up to ₹15,000
- Free access to eligible Nykaa events between November 2026 and September 2027.
- Opportunity to contribute ideas, create content, pitch concepts and participate in Nykaa’s content marketing activities.