Global Performance Marketing Awards 2026
Hello Partner
📌 About the Event
The Global Performance Marketing Awards (GPMA) celebrates its 10th Anniversary in 2026 with a complete reimagining of the ceremony. Moving away from traditional black-tie sit down dinners, the 2026 edition introduces a networking-led format at the “Festival of Partnerships.” It remains the gold standard for recognizing excellence in affiliate marketing, influencer partnerships, and data-driven performance. The awards are strategically timed to kick off PI LIVE Europe, providing winners with immediate global industry recognition.
ℹ️ Event Details
- Category: Performance Marketing, Affiliate & Partnership Awards
- Organizer: Hello Partner (in collaboration with PI LIVE)
- Eligibility: Brands, Agencies, Publishers, and Tech Platforms
- Open To: Global (Regions: EMEA, Americas, and APAC)
- Effort Level: Very High (Requires detailed case studies and measurable ROI data)
- Submission Type: Written entry kit + supporting campaign assets/data
📅 Important Dates
- Entries Open: 9th April 2026 (Active Now)
- Standard Entry Deadline: 23rd July 2026
- Shortlist Announced: 17th September 2026
- Awards Ceremony: 19th October 2026
- Mode: In person Ceremony
- Venue: Eastcheap Records, London (Part of the Festival of Partnerships)
🏆 Award Structure & Recognition
- Regional Grand Prix: New for 2026, judges will award top honors for the APAC, EMEA, and Americas regions.
- Global Grand Prix: The highest honor for the single most outstanding partnership-driven work of the year.
- Industry Visibility: Winners are highlighted during PI LIVE Europe, the continent’s largest gathering for the partnership economy.
🎯 2026 Category Segments
The categories have been refined into six distinct pillars to reflect the evolution of the industry:
- Partnerships & Collaboration: Focuses on strategic brand-to-brand or brand-to-agency synergy.
- Campaign Excellence: Recognizes high-impact, short-term performance bursts.
- Programme & Strategy: Long-term approaches that deliver consistent, scalable growth.
- Innovation, Data & Technology: Spotlighting AI, measurement tools, and tech-driven efficiency.
- Performance Channels & Execution: Best use of Influencer, Retail Media, Loyalty, and Content Commerce.
- Teams & Industry: Celebrating the people, agencies, and culture driving the sector forward.