Logo ka Kaam hai Kehna: A Quiz on Logos
Quizarc
📌 About the Event
Logo ka Kaam hai Kehna is a high energy, visual centric quiz competition dedicated to the world of branding, semiotics, and corporate identity. The title, a playful nod to the famous Bollywood lyric “Kuch toh log kahenge,” suggests that logos speak louder than words. This event challenges participants to look beyond the surface of global and Indian brands to decode hidden meanings, history, and design psychology.
ℹ️ Event Details
- Category: Branding, Marketing, and Visual Design Quiz
- Eligibility: Open to students (UG/PG) and marketing enthusiasts
- Format: Multiple rounds (Visual ID, Speed, and “Hidden Meanings”)
📅 Event Structure & Timeline
- Round 1: The Visual Sprint (Elimination): Identify distorted, zoomed-in, or “de-branded” logos under a strict time limit.
- Round 2: The Logic of Logos: Decode the hidden symbols within famous logos (e.g., the arrow in FedEx or the bear in Toblerone).
- Round 3: The Rebrand Rumble (Finals): Answer questions about brand evolution, famous mascot changes, and high-stakes corporate rebranding failures.
🏆 Recognition & Awards
- 💰 Prizes: Cash rewards for top “Brand Gurus.”
- 🥇 Titles: Winner declared the “Maestro of Mascots.”
- 📜 Certification: Certificates of participation for all high-scoring teams.
- 🚀 Networking: Opportunity to connect with peers interested in marketing and design.
🎯 What You Will Do
- Identify: Recognize icons from a wide array of industries (Tech, FMCG, Luxury, etc.).
- Analyze: Explain the choice of colors (Color Theory) and typography used by billion-dollar companies.
- Recall: Connect slogans and brand ambassadors to their respective visual identities.
🏛️ Common Quiz Domains
- Hidden Gems: Logos with negative space secrets.
- Mascot Mania: Identifying brands through their characters (e.g., the Monopoly Man or the Amul Girl).
- Desi Brands: Deep dive into iconic Indian brand identities (e.g., Air India’s Maharaja or TATA).