📌About the Event

MARKATHON 2.0 is a national-level marketing innovation challenge organized by IcyPluto and hosted at IIT Bombay, Mumbai. The competition gives students an opportunity to tackle real-world brand and marketing problems using strategy, creativity, AI, SEO, GEO, content, and growth marketing. Participants progress through an assessment before shortlisted teams compete in an on-ground marketing challenge and pitch their solutions to industry experts and marketing leaders.

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ℹ️ Event Details

• Organizer: IcyPluto
• Venue: IIT Bombay, Mumbai
• Mode: Online assessment followed by an offline final round
• Team Size: 1–4 members
• Participants work on real-world marketing and brand challenges.
• Shortlisted teams develop strategic solutions and present them before industry experts, CMOs and marketing leaders.

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📅 Important Dates

• Registration Deadline: September 19, 2026, 12:00 AM IST
• MARKATHON 2.0 Offline Event: September 19, 2026
• Event Timing: 9:00 AM–6:00 PM
• Venue: IIT Bombay, Mumbai

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🎯 Eligibility & Rules

• Eligibilty:
• Open to undergraduate and postgraduate students.
• Students from Engineering, Management, Arts, Commerce, Science, Law, Medical and other academic backgrounds can participate.
• Participants do not need to be marketing specialists; an interest or basic understanding of marketing is sufficient.
• Teams may consist of 1–4 members.

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🏆 Benefits for the Participants

• Internship and placement opportunities for the Top 3 teams
• Opportunity to pitch ideas to 15+ CMOs and senior marketing leaders
• Interaction and mentoring opportunities with approximately 20–25 industry mentors
• Swags and goodies for participants/winners
• Networking opportunities with marketers, founders and industry professionals
• Real-world marketing problem-solving and pitching experience