Mascot Design Contest for Eat Right India
Ministry of Health & Family Welfare
📌 About the Event
The Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health & Family Welfare, invites creative minds to design the official visual ambassador for the Eat Right India movement. This flagship initiative promotes safe, healthy, and sustainable food choices. The winning mascot will become the face of national awareness campaigns, helping to simplify complex nutritional messages and build an emotional connection with citizens, especially children and youth, across India.
ℹ️ Event Details
- Category: Design and Creative Arts, Government Initiatives
- Organizer: Ministry of Health & Family Welfare, FSSAI & MyGov India
- Eligibility: All Indian Citizens (Individuals or Teams)
- Team Size: Individual or Group (Prize awarded to one designated representative)
- Effort Level: Medium to High
- Submission Type: Digital Artwork (PDF) + Write-up + Undertaking
📅 Important Dates
- Start Date: 8th April 2026
- Submission Window: 17th May 2026
- Results Announcement: TBA via MyGov
- Mode: Online (MyGov platform)
🏆 Prize Details and Value
- Mascot Design Winner: ₹50,000/-
- Mascot Name Winner: ₹20,000/-
- Certificates: All winners receive a Certificate of Appreciation.
- Visibility: The winning design will be used globally in print, digital media, and national educational outreach.
🎯 What You Need to Do
- Conceptualize: Create a unique mascot reflecting the three pillars of Eat Right India: Eat Safe, Eat Healthy, and Eat Sustainable.
- Design Requirements:
- Signature Pose: One mandatory main pose.
- Action Poses: Six additional expressions/actions (Healthy eating, Thumbs-up, Waving, Running, Smiling, Holding fruits/veg).
- Naming: Propose a single-word name for the mascot.
- Write-up: Draft a short explanation (max 200 words) on the concept, symbolism, and values represented.
- Technical Specs:
- Format: PDF (Minimum 300 DPI, at least 1920 × 1080 pixels).
- Size: Under 10 MB.
- No AI: AI-generated designs are strictly prohibited.
📊 Evaluation Criteria
- Creativity & Uniqueness (30%)
- Alignment with ERI Values (30%)
- Visual Appeal & Simplicity (20%)
- Adaptability & Pan-India Appeal (20%)