📌 About the Competition

The Short Video Contest on CA – Viksit Bharat ke Vishwasniya Saarthi is a nationwide creative media campaign launched by The Institute of Chartered Accountants of India (ICAI) in coordination with the Ministry of Corporate Affairs and MyGov.

The initiative challenges citizens to leverage digital storytelling to highlight the role of the Chartered Accountancy profession in driving India’s financial transparency, corporate governance, and economic growth. The campaign is a structured tribute to CAs as the “trusted charioteers” (Vishwasniya Saarthi) guiding the nation toward the Viksit Bharat @2047 vision.

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📅 Critical Timelines & Operations

• Start Date: July 1, 2026
• Submission Deadline: September 30, 2026
• Hosting Framework: Online via the MyGov portal.
• Submission Dashboard (Live Tracking): * Total Submissions: 11
  • Approved: 0
  • Under Review: 11

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🚨 Strict AI Prohibition Guardrail

Critical Exclusion: Artificial Intelligence (AI) generated or substantially AI-assisted content is 100% prohibited. Submissions featuring AI text-to-video tools, generative voice clones, synthetic media, deepfakes, or heavily automated AI editing will face automatic disqualification at any vetting stage. All footage, scripts, and editing loops must reflect organic human creativity.

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🎬 Approved Core Themes

Your video must explicitly align with one of these four operational sectors:

1. How Has ICAI / CA Touched and Shaped Your Life?: Personal, academic, or professional narratives showing how a CA or the institute influenced your journey.
2. Your Story, Their Impact How Has a CA Helped You Grow?: Testimonials highlighting a CA’s guidance in scaling a business, optimizing personal wealth, or maintaining financial health.
3. Innovative Ideas for Strengthening India’s Economic and Financial Ecosystem: Forward-looking proposals regarding digital taxation, tech-driven transparency, corporate governance, or public financial literacy.
4. Viksit Bharat @2047 The Role of Chartered Accountants: A macro-vision mapping out how the accounting fraternity can serve as structural backbones for a fully developed, self-reliant Indian economy.

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📏 Technical & Formatting Guidelines

• Duration Range: Strictly between 45 seconds and 1 minute. Entries shorter or longer risk immediate algorithmic filters.
• Acceptable Media Formats: Live-action, vlogs, stop-motion animation, sketch comedy, interviews, motion graphics, poetry recitations, musical tributes, or educational presentations.
• Languages: English or Hindi (Including clear burnt-in English subtitles is highly recommended for optimal scoring).
• Content Restrictions (Zero Tolerance): No copyrighted music or background tracks without official licensing documentation; no confidential financial logs or unconsented personal data; no political campaigning or communal/divisive messaging.

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📥 5-Step Submission Blueprint

1. Produce: Record and edit your original 45–60 second video.
2. Publish: Post the video publicly on a major social platform (YouTube, X, Instagram, or Facebook).
3. Optimize: Add the mandatory campaign hashtag: #CAViksitBharatKeVishwasniyaSaarthi.
4. Tag: Mention the official ICAI handle on the respective hosting platform.
5. Submit: Paste the direct, public URL of your social media post into a clean Word/PDF document and upload that file directly to the MyGov portal under your logged-in session.

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🏆 Financial Prize Structure

A total cash allocation pool is earmarked to reward the top 53 creators nationwide:

• 1st Prize: ₹25,000/-
• 2nd Prize: ₹15,000/-
• 3rd Prize: ₹10,000/-
• Consolation Prizes: ₹2,000/- each for the next Top 50 Participants.