The Pitch 2027The Pitch 2027
CIM
📌 About the Event
The Pitch 2027 is an international student marketing competition organised by the Chartered Institute of Marketing (CIM). Under the theme “Design the Loop,” participants tackle a real-world marketing challenge focused on responsible consumption and the circular economy. Eligible undergraduate and postgraduate students work in teams to develop creative brand concepts and marketing strategies that combine customer appeal, commercial value and positive environmental and societal impact
ℹ️ Event Details
- Organizer: Chartered Institute of Marketing (CIM)
- Theme: Design the Loop — Responsible Marketing and Circular Economy
- Category: Marketing, Business and Case Study Competition
- Mode of Conduct: Online, including virtual finals
- Team Size: 2–3 students
- Registration Fee: Free
📅 Important Dates
- Registration Opens: 21 September 2026
- Registration Deadline: 26 October 2026
- Stage 1 Proposal Submission Deadline: 16 November 2026, 5:30 PM IST
- Stage 2 Presentation Deadline: 25 January 2027
- Finalists Announcement: 25 February 2027
- Undergraduate Virtual Final: 9 March 2027
🎯 Eligibility & Rules
- Open to eligible undergraduate and postgraduate students studying marketing or business, with at least one marketing module in their degree.
- Undergraduate participants must meet CIM’s specified second- or third-year requirements.
- Postgraduate participants must meet CIM’s specified eligible year-of-study requirements.
- Undergraduate and postgraduate students cannot form a mixed team.
- Each team member must register individually through the official competition website.
- Undergraduate teams develop a comprehensive marketing plan, while postgraduate teams develop an overarching marketing strategy.
- Proposals should address the challenge, demonstrate customer understanding and present a commercially viable approach aligned with circular-economy principles.
🏆 Benefits for the Participants
- Gain practical experience by applying marketing knowledge to a real-world business challenge.
- Strengthen strategic thinking, market research, creativity and presentation skills.
- Develop brand concepts and marketing strategies focused on responsible consumption.
- Gain industry exposure through feedback and judging by marketing professionals.
- Develop portfolio experience relevant to marketing, business and brand-management careers.