Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy and writing, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
Proven SEO experience
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Bijon Trading Private Limited is a holding company of Genotek which is a brand. Genotek is a leading innovator and manufacturer of specialized materials for the commercial construction industry. The company is a privately owned business founded on the principle of delivering reliability, quality, and excellence in every sphere. Genotek is committed to improving the sustainability of a commercial construction project by utilizing our vast technical expertise, and experience and supporting our customers in every industry to meet their current and long-term needs. Providing the highest quality and safety standards coupled with an unparalleled customer service experience and support in practical and sustainable architecture.
