As a Google Ads management specialist, you will be responsible for optimizing and managing Google Ads campaigns for dental offices. Your expertise will drive patient acquisition, enhance brand visibility, and maximize return on investment (ROI) through effective digital advertising strategies.
Key responsibilities:
1. Conduct thorough keyword research to identify relevant terms related to dental services
2. Develop and implement targeted campaign strategies based on practice goals (e.g., appointment bookings, service promotion)
3. Write compelling ad copy that resonates with potential patients
4. Work on A/B testing ad variations to improve click-through rates (CTR) and conversion rates
5. Optimize landing pages for better user experience and lead generation
6. Collaborate with management to set monthly ad budgets
7. Monitor spending and adjust bids to achieve desired results
8. Regularly analyze campaign performance using tools like Google Analytics and Google Ads
9. Provide actionable insights and recommendations for continuous improvement
10. Leverage location targeting to reach potential patients in specific geographic areas
11. Optimize ads for local search intent (e.g., dentist near me )
12. Work on setting up conversion tracking to measure key actions (e.g., appointment requests, phone calls)
13. Use data to refine campaign strategies
14. Monitor competitor ads and adjust tactics accordingly
15. Identify opportunities to outperform competitors
Requirements:
1. Minimum 2+ years of experience managing PPC campaigns, with a proven track record of success on the Google Ads platform
2. Excellent analytical skills and familiarity with tools like Google Analytics, Google Tag Manager, and Google Merchant Center
3. Google Ad Words or Bing certification is a plus
4. Bachelor s degree preferred
1. Candidates with minimum 1 years of experience.
Annual CTC: ₹ 2,00,000 - 2,40,000 /year
Todays Dental Services recruits, trains and deploys talented individuals to serve the dental industry across the world.
