Āroka

About Āroka

Aroka is a ready-to-wear inclusive slow fashion brand founded by Shweta Agarwal and Karan Ahuja. The duo launched their first ready-to-wear collection in 2019, wanting to create a space that cares about the emotions of consumers, encourages them to embrace what they do, and addresses social issues to evolve the social construct. We believe in following ethical practices, uplifting the lives of artisans in India, and aim to change the perception of Indian crafts and textiles globally. Featured in 20+ leading newspapers and magazines like Elle, Vogue, and Harper's Bazaar for our designs, values, and campaigns, we are fueled with the passion to outgrow social norms. For the last 3 years, we have worked with 200+ artisans throughout the country, catering to more than 3,000 customers, and expanded our presence in India, the USA, the UK, Bahrain, and Singapore.