Adcuratio

About Adcuratio

Adcuratio is a New York-based startup started by IIM alumni. Adcuratio aims to transform the television advertising space by changing the way media will be bought and transacted in the coming years. By incorporating digital media-comparable features in linear television, Adcuratio will enable advertisers to significantly increase the effectiveness of their media purchase, while also enabling publishers to unlock hidden value in their ad inventory. This will lead to a drastic reduction in wastage that is inherent in the way TV advertising is transacted now. Adcuratio has developed capabilities and a viable business model that will bring about much-needed efficiencies in the traditional way of purchasing media on television, with the value being recognized across all the players of the ecosystem.