Commitment To Kashmir (CtoK) Trust

About Commitment To Kashmir (CtoK) Trust

CtoK is a Charitable Trust which was started in 2011 to work with young craft entrepreneurs of Kashmir enabling them to earn a sustainable livelihood in crafts. With entrepreneurship development and employment generation at its core, and design as the catalyst the CtoK initiative plans to achieve this through assisting the selected artisans with skill training, education and mentoring in business practices, marketing techniques, design and product development and logistics. The longer-term and broader objectives include the preservation of traditional skills, poverty alleviation through secondary employment in the field by way of the new enterprises established and growth of existing units, sharing of expertise between the artisans involved and local dissemination of the learning received during the program.