Don’t Copy Be Copied
Gurgaon, India
Overview
About Don’t Copy Be Copied
The world of fashion is constantly evolving. What's in vogue today, becomes obsolete in no time. This allows hyperactive minds to express themselves creatively through their ideas, design, and art. The fast pace and relentless nature of the fashion industry have opened doorways for crazy genius creators to deviate from primary fashion trends. T-shirts are probably the most worn piece of clothing in the world, whether it is in sports, high-end fashion, or daily wear. DCBC makes use of the pocket as a storytelling space. The pocket depicts something of global importance, memes, social issues, sarcasm, or an original piece of art. It can be anything. The idea of freedom to express takes form as DCBC, which is likely to be a one-of-a-kind brand as nobody in the history of fashion has ever been, utilizes the pocket space as a means to express and stand out.